Online Gaming Provider Dragonfish Works With Second Life

17 Nov 2009

Dragonfish, 888’s business to business arm, has signed a deal with the makers of virtual world Second Life to allow players to pay for virtual goods in the Second Life format.

Second Life is an online world which allows people to adopt an avatar or a virtual persona of themselves and live out an online life. Players of Second Life have been able to use real money to purchase the fictional currency, the Linden dollar to buy services on the site including goods and land.

Dragonfish will enable this service to be enhanced, providing Second Life with e-payments, fraud and customer support management services which have been demonstrated to be highly efficient in previous years as the operator is responsible for some of the most important online gaming clients in the world.

Dragonfish chief executive Gabi Campos said: “This is a giant step beyond our core operations into the retail environment. It’s an excellent complementary business for Dragonfish which will provide incremental revenue.”

In recent months, the business-to-business deals that have been made by Dragonfish, have saved 888 from revenue issues which stem from business-to-consumer issues. In addition to the deal with Second Life, Dragonfish has launched poker and casino in the Balkans and signed a landmark deal with Harrah’s Interactive Entertainment, a huge egaming corporation in the US.